Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Type
Book
Authors
ISBN 13
9781591396192
Category
Publication Year
2005
Publisher
Harvard Business School Press, United States
Pages
240
Abstract
Contents: Creating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy.
Number of Copies
1